Day 5 Sessions
Enjoy Today's Sessions Until
What We're Doing to Create a New York Times Bestseller
Dan R Morris
With Kris Safarova, Host & Founder of the Book Sales School Summit
Dan Morris discusses the marketing strategy behind the launch of Carl Barney's upcoming book, The Happiness Experiment. With a budget of $450,000 and the goal of reaching 10,000 pre-sales on Amazon, this session will explore the extensive outreach efforts and the importance of strategic planning, long-term relationship building, and securing widespread media coverage to ensure the book’s success and its goal of New York Times bestseller status.
Dan R Morris is the Founder of BC Stack, Tracing the Path Podcast and Audience Industries.
You can connect with Dan at https://audienceindustries.com/tracing-the-path-podcast/
Growing Your Brand on LinkedIn
Liz Heflin
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this session, Liz Heflin shares how authors can leverage LinkedIn to build a personal brand and diversify their income. Liz covers her journey from client referrals to growing a 31,000-member audience on LinkedIn, using it to sell courses and ebooks. Learn how to identify your audience, set clear goals, and create consistent, engaging content. Liz also shares tips for optimizing your LinkedIn profile, engaging with your community, and using content pillars to maintain a strong brand voice.
Liz Heflin has been running her own freelance writing business since 2006. Today, she's a nonfiction book ghostwriter, the founder of Heflin Media Group, and the host of the Inkwell (a community exclusively for freelance writers).
You can connect with Liz at https://www.lizheflin.com/
How to Use a Book as a Tool to Make Money
Eric Van Der Hope
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this session, Eric discussed common misconceptions about generating revenue from a book. He explained why you should view your book as a product and the importance of marketing and planning beyond just making sales. Eric also advised authors to use online platforms such as Ingram for wider distribution.
Eric Van Der Hope is a 3-time #1 international bestselling author, Book Publishing Shepherd, Book Launch Strategist, speaker & Host of The Publishing Success Summit (the largest book industry summit of its kind online) as well as Host of the Book Launch Summit.
Eric's experience in digital and print publishing began in the late 90's and since then he's published over 700 books directly and over 1500 books indirectly. Eric has personally shepherded thousands of struggling business professionals how to navigate the often-confusing publishing process and shorten the time it takes to become a published author.
You can connect with Eric at http://ericvanderhope.com/
Author Tool Spotlight
Book Cover Design AI Generator
With Ray Brehm
Use AI to research Bestselling Cover trends in your Genre and give you cover design concepts and recommendations in Minutes.
Podcasting for Book Marketing and Promotions
Kat Caldwell
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this expert session, Kat shares how authors can use podcasting to market their books, whether as a host or a guest. We cover when it makes sense to host your own podcast and when to focus on guesting, especially depending on whether you're promoting a service or a book. Kat shares tips for preparing as a guest, managing time as a host, her podcasting workflow, and promoting episodes through newsletters and social media.
Kat Caldwell is a novelist and short story writer. She is also the host of Pencils & Lipstick, a podcast for indie writers.
You can connect with Kat at:
How to Win Book Awards
Carol Abrahamson
With Kris Safarova, Host & Founder of the Book Sales School Summit
Carol Abrahamson shares how authors can strategically win Book Awards to boost their credibility and grow their business. With a 75% success rate of winning awards to which Carol applied, she breaks down how to choose the right awards, submit effectively, and maximize your chances by entering multiple categories. The highlight of the session was Carol giving us behind the scenes of how book awards work and what it is like to be a book award judge.
Carol Abrahamson is a former McGraw-Hill top executive, was a book awards judge at a popular awarding program, founded Executive Authors two decades ago to help business-building authors, have written 42 nonfiction books about her expertise in four industries since the 1980s and won 75% (6 of 8) of the book awards she recently applied for, for new editions of her groundbreaking workbooks.
You can connect with Carol at https://bookawardmastery.com/
How AI Can Increase Your Book Sales
Becky Beach
With Kris Safarova, Host & Founder of the Book Sales School Summit
Becky shares how she uses AI tools like ChatGPT and Publisher Rocket to boost book sales, find the right keywords and categories, and promote her products. We talk about how she self-published over 50 books and created over 1,500 products. Becky also explains how she balances AI with her own voice to keep things authentic and the tools she uses for managing her business.
Becky Beach is a digital product seller, author, and coach at CoachBeckyBeach.com. With her innovative strategies and expert coaching, Becky has not only carved a niche for herself but has also been featured in prestigious publications like Business Insider and Forbes.
You can connect with Becky at https://coachbeckybeach.com/freebie
Revision Readiness: How to Revise
Janice Hardy
With Kris Safarova, Host & Founder of the Book Sales School Summit
This session covers how to approach revision in three layers (story, structure, and line edits) along with how to spot weak stakes, fix pacing through structure, and avoid common traps like editing too early. Janice Hardy also shares practical tools for line-level polish, explains how her process has evolved over time, and reflects on the mental shift required to move from drafting to revising.
Janice Hardy is the award-winning author and founder of Fiction University, where she helps writers improve their craft and navigate the world of publishing. When she’s not writing about writing, she spins tales of adventure for both teens and adults, and firmly believes that doing terrible things to her characters makes them more interesting.
You can connect with Janice at www.Fiction-University.com
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