Day 4 Sessions

Enjoy Today's Sessions Until

How to Turn Your Talk into High-Ticket Client Magnet

Krista Martin

With Kris Safarova, Host & Founder of the Book Sales School Summit

Krista shares how to turn your talk into a high-ticket client magnet. We cover how to structure both short and long talks to build trust, when to make an offer, and what kind of offer works best. Krista also shares expert tips on pricing, storytelling, and how to guide sales conversations without overwhelming your audience.

Krista Martin is the founder of Make Your Mark and the creator of Talks that Convert . As a sought after speaker, coach, and mentor, she teaches coaches how to leverage ONE TALK to fill their high ticket offers and scale to multiple six figures.

You can get in touch with Krista at:

www.makeyourmark.com/21stages

makeyourmark.com

Story Structure for Writing Fiction

Steve Alcorn

With Kris Safarova, Host & Founder of the Book Sales School Summit

In this session, Steve Alcorn breaks down the classic “scene and sequel” technique, a storytelling method to help writers craft emotionally rich and well-paced fiction. Steve also touches on the evolving nature of storytelling, the impact of AI in publishing, and why emotional connection is at the heart of great fiction.

Steve Alcorn is the author of more than a dozen books on writing and is the creator of online writing courses that have helped over 100,000 aspiring authors bring their stories to life. His classes cover everything from fiction structure to genres, short stories to memoirs, and are offered through writingacademy.com.

You can get in touch with Steve at https://stevealcorn.com/

Choosing a Book Topic and Title That Will

Serve You Well

Ted Demopoulos

With Kris Safarova, Host & Founder of the Book Sales School Summit

Ted shares how to choose a book topic that aligns with your experience and professional goals. We talk about the difference between writing for fun and writing with a business purpose. Ted shares his process and explains how to balance personal meaning with commercial potential. We also touch on the role of AI in writing and why human insight still matters most.

Ted Demopoulos is an author of multiple best sellers, a long term consultant, and works with consultants and entrepreneurs starting and building their businesses. In his spare time, he's involved in cybersecurity.

You can get in touch with Ted at https://teddemop.com

Author Tool Spotlight

Book Description Generator

With Ray Brehm

Use AI to take your Books and create High-Converting Book Descriptions In Minutes. Also creates your back of the book blurb, and other description styles.

3 Simple Steps to Selling Your Children’s Book

with Confidence

Karen Ferreira

With Kris Safarova, Host & Founder of the Book Sales School Summit

You poured your heart into your book. Now it’s time to get it into readers’ hands. In this actionable session, Karen Ferreira shares a proven, three-step strategy to help you sell your children’s book without overwhelm. Discover how to connect with the right buyers, make your book an easy “yes,” and build a simple system to grow your audience and sales, even if marketing isn’t your thing.

Karen Ferreira is the founder and CEO of Children’s Book Mastery and GetYourBookIllustrations. She helps children’s book authors master every stage of the journey, from writing and illustration to publishing and marketing, by providing expert support and practical training. Through her coaching, online programmes, and the annual Children’s Book Mastery Summit, she has helped thousands of authors complete their books, become bestsellers, and reach tens of thousands of readers.

You can get in touch with Karen at:

https://childrensbookmastery.com/

https://getyourbookillustrations.com/

Build Your Email List, Build Your Business: How to Attract, Nurture, and Convert Your Ideal

Audience with Email

Sheila Davis

With Kris Safarova, Host & Founder of the Book Sales School Summit

In this session, Sheila Davis discusses practical email list-building tactics for both new and established businesses. She covers how to use simple, effective lead magnets to attract the right audience and build genuine relationships. She offers tips on nurturing your list and promoting your offers in a way that feels natural.

Sheila Davis is a marketing strategy and support specialist who helps entrepreneurs reach their ideal customers and build a relationship with them using email marketing and other digital tools.

You can get in touch with Sheila at 48days.com

Messaging in the Age of AI

Lisa Mullis

With Kris Safarova, Host & Founder of the Book Sales School Summit

Lisa discusses the evolving role of AI in messaging for authors and content creators. She addresses key concerns such as content quality, job displacement, and ethical issues, while also looking at the opportunities AI brings to the writing process. Lisa shares a practical three-step plan for integrating AI and the importance of maintaining human involvement to ensure trust and credibility.

Lisa Mullis is a brand messaging specialist and business advisor for service providers and experts whose work has evolved but whose messaging hasn’t. She helps clients realign their words, refresh their offers, and build simple, sustainable systems that keep marketing going so opportunities keep coming, even when they’re deep in client delivery.

You can get in touch with Lisa at https://paraphrasecomm.scoreapp.com/

How Journaling For The Health Of It® helps writers heal their "issues in their tissues"

Mari L. McCarthy

With Kris Safarova, Host & Founder of the Book Sales School Summit

Mari McCarthy, founder of Create Write Now, discusses the transformative power of journaling for authors and individuals. In this session, Mari shares how journaling can tap into the subconscious, aid emotional processing, and enhance creativity. Mari shares her personal journey from physical therapy to emotional healing through journaling and offers practical tips on starting and maintaining a daily journaling practice.

Mari L. McCarthy is Founder and CEO-Chief Empowerment Officer of CreateWriteNow.com, home of Journaling For The Health Of It®. She’s the MultiAward-Winning Author of Journaling Power: How to Create The Happy, Healthy Life You Want To Live.

You can get in touch with Mari at CreateWriteNow.com

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@ 2025 The Book Sales School Summit is curated by Ray Brehm and Kris Safarova.