Day 3 Sessions
Enjoy Today's Sessions Until
Self-Publishing Mistakes Authors Make and How to Avoid Them
Marcy Pusey
With Kris Safarova, Host & Founder of the Book Sales School Summit
Marcy shares the most common self-publishing mistakes authors make and how to avoid them. We cover why skipping steps can sabotage your book, the value of investing in professional editing and design, and how to align your book with your audience. Marcy talks about launching with intention, dealing with tough reviews, and how to approach publishing as a real business. She also breaks down different publishing paths and how to position your book for long-term success.
Marcy Pusey, CRC, CTRP, is an award-winning author of books for adults and children, a 2x TEDx speaker, and the Founder of Miramare Ponte Press. She enjoys helping fellow authors pursue their writing dreams by providing them with a writing coaching and Done-For-You / Done-With-You publishing services.
You can get in touch with Marcy at:
How to Self-Publish eBooks
Ellen Finkelstein
With Kris Safarova, Host & Founder of the Book Sales School Summit
Ellen shares how to earn creative freedom and higher profits through self-publishing ebooks. She talks about lessons from publishing her bestselling traditionally published books and how she built her author platform with a website and email list, smart ebook pricing strategies, and how eBooks are an underutilized way to offer value to your readers/community and add a meaningful revenue stream.
Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author. Her articles have appeared in numerous magazines, newsletters, and blogs.
Get Ellen's How to write and sell an ebook cheat sheet here: https://www.changetheworldmarketing.com/write-sell-ebook-cheatsheet/
The 3-Phase Approach to Publishing a Bestseller
Alinka Rutkowska
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this session, Alinka Rutkowska discusses her three-phase approach to publishing a bestseller: strategic positioning, manuscript development, and book marketing and launch. Alinka also talks about training Amazon algorithm to know that your book is new, it just came out, and becoming more popular. We cover figuring out the launch plan. We also talk about 3 publishing models and rights, royalties, marketing support, cost associated with each model.
Alinka Rutkowska is a USA Today and Wall Street Journal bestselling author and the Co-founder of Leaders Brands, helping entrepreneurs turn their ideas into bestsellers. She has sold over 100,000 of her own books and helped 220+ authors achieve major bestseller rankings such as USA Today and Wall Street Journal. Featured in Entrepreneur, Forbes, ABC, NBC, and Writer’s Digest, she is on a mission to help 1,000 entrepreneurs publish their books by 2030.
You can get in touch with Alinka at http://leadersbrands.ae/
Author Tool Spotlight
Book 2 Course
With Ray Brehm and Daniel Hall
Turn Your Non-Fiction Books Into High-Value Online Courses In Minutes, Not Months With Ray Brehm's Non-Fiction Books-to-Courses Generator
How a Ghostwriter Can Help You Get Your
Book Done Faster
Dr. Marcia Layton Turner
With Kris Safarova, Host & Founder of the Book Sales School Summit
Dr. Marcia Layton Turner, a renowned ghostwriter and founder of the Association of Ghostwriters, discusses the benefits and misconceptions of ghostwriting. She explains how ghostwriters act as writing partners, helping authors organize and structure their books. Dr. Marcia shared insights on identifying viable book topics and capturing an author’s voice.
Dr. Marcia Layton Turner is a NYT and WSJ bestselling ghostwriter of more than 80 nonfiction books. She is also the founder and executive director of the Association of Ghostwriters.
You can get in touch with Dr. Marcia at www.marcialaytonturner.com
How to Sell Over 100,000 Book Copies
Michelle Brubaker
With Kris Safarova, Host & Founder of the Book Sales School Summit
Michelle shares powerful, free marketing strategies for self-published authors, including how to write effective book listings, use strategic keywords, and make the most of Amazon’s A+ content. She reveals how she sold over 100,000 copies of her activity books using KDP and gained 40 million ad impressions. We also cover how to cross-promote your books, avoid the “no rank found” issue, and use Author Central to build a strong author presence.
Michelle Brubaker is an Independent book publisher who has sold over 100,000 books using the Amazon KDP platform.
You can get in touch with Michelle at Michellebrubaker.com
How to Use AI to Help Promote and Sell More of Your Books in 2025
Richard McCartney
With Kris Safarova, Host & Founder of the Book Sales School Summit
Richard shares how authors can leverage AI tools to promote their books more effectively in 2025. We cover how to optimize your book description, book covers, categories, and marketing strategy using different tools. Richard also talks about the latest changes on Amazon and why adapting your approach is more important than ever.
Richard McCartney is the founder of KBookPromotions, a site named by PAID AUTHOR as one of the Best Book Promotions Sites for the last four consecutive years. He is also author of a number of books on Self-Publishing, each reaching #1 on Amazon’s Best Seller lists, with hundreds of reviews from fellow authors, as well as awards such as the Book Excellence Awards for Marketing.
You can get in touch with Richard at:
Heart Centered Book Marketing
Beth Barany
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this expert session, Beth shares why following trends in book marketing isn’t always the answer and what to do instead. We talk about heart-centered marketing and how to stay true to your authentic energy while still selling books. Beth also covers how to collaborate and cross promote with other authors and why starting a newsletter matters. We touch on the role of AI in self-publishing and why human connection still matters most.
Beth Barany is the owner of Barany Consulting. She provides coaching, courses, developmental editing and consulting to people who are looking for support on how to write, revise, and publish their science fiction or fantasy novel.
You can get in touch with Beth at https://bethbarany.com/trust-your-creative-heart-roadmap-workbook/
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