Day 3 Sessions

Enjoy Today's Sessions Until

Using Email Marketing to Sell Your Books

Ellen Finkelstein

With Kris Safarova, Host & Founder of the Book Sales School Summit

Email marketing is a crucial area for authors to master. Ellen teaches how to grow your email list for free and at a faster pace than most authors. This approach will also help you find collaborators with whom you can cross-sell not only your books, but also other products or services.

Ellen Finkelstein teaches online entrepreneurs how to get their knowledge out to the world including how they can maximize their income with email marketing. Ellen has become well-known for her contrarian and successful email newsletter formula, which she uses to partner with other online entrepreneurs, rank highly on affiliate leaderboards, and gain clients for her coaching and training products.

You can get in touch Ellen at www.changetheworldmarketing.com

How to Market Your Book Using AI

Richard McCartney

With Kris Safarova, Host & Founder of the Book Sales School Summit

Getting your book into the hands of readers is one of the biggest hurdles for authors. In this expert session, Richard shares the best ways to market your book using AI, along with proven methods to get reviews and boost sales. Additionally, Richard walks us through a long-term, solid book strategy aimed at improving your book sales.

Richard is founder of KBookPromotions, a site named by PAID AUTHOR as one of the Best Book Promotions Sites in 2023 and 2024. He is also author of a number of books on Self-Publishing, each reaching #1 on Amazon’s Best Seller lists, with hundreds of reviews from fellow authors, as well as awards such as the Book Excellence Awards for Marketing.

You can get in touch with Richard at:

https://bookcategories.spread.name/

https://kbookpromotions.com/

How to Make an Effective Lead Magnet

Lisa Mullis

With Kris Safarova, Host & Founder of the Book Sales School Summit

Ever wonder why people leave your page after a few clicks, leaving behind your free gift, even though they were curious enough to come to your landing page in the first place? If so, then this session is for you. In this session, Lisa shares the most common mistakes people make with lead magnets, how to create an enticing title for your free gift, and how to capture visitors' attention by pinpointing the most pressing issue they face.

Lisa also touches on building your email list and using effective marketing trends while still maintaining authenticity in your messaging.

Brand messaging specialist, copywriter + designer, educator. Helping authors, coaches, consultants, and creatives win with their words—online and in person. Star Wars enthusiast.

You can get in touch with Lisa at:

https://www.paraphrasecomm.com/

IG: https://www.instagram.com/paraphrasecommunications/

LI: https://www.linkedin.com/in/lhmullis/

How to Train AI to be Your Best Book Writing Buddy

Jan Koch

With Kris Safarova, Host & Founder of the Book Sales School Summit

In this session, Jan Koch shares how to use AI in book writing while still maintaining the author's unique voice and perspective. He recommends AI tools and demonstrates how he uses and trains AI models. Jan also highlights the benefits of having access to multiple AI models, including the ability to compare and contrast their outputs for better results. Jan also shares how to use AI beyond just a begginer level.

Jan Koch is the CEO of a german-based AI startup and has been in content marketing for over a decade, with a track record of hosting virtual events and reaching hundreds of thousands of people globally.

You can get in touch with Jan at:

Linkedin: https://www.linkedin.com/in/iamjankoch/

https://kobra-dataworks.de

Mentioned custom instruction for Chat GPT: https://www.dropbox.com/scl/fi/wn8c8gmgr7pfllxi9oh40/Custom-instructions-for-ChatGPT-by-Jan-Koch.docx?rlkey=snepi34a0zgb2p5oifyar34kz&dl=0" x

How to Use LinkedIn to Grow Your Sales

Brynne Tillman

With Kris Safarova, Host & Founder of the Book Sales School Summit

Brynne shares the key things you need to know about making the most of using LinkedIn. We cover how to engage with other posts and with how many posts you need to engage for algorithm to not consider you "post and ghost" user. We discuss why you want to use LinkedIn articles (not an obvious reason). What you shuld consider when writing LinkedIn posts. Brynne also shares the names of people to learn from if you want to be good at LinkedIn game and more.

Brynne Tillman is the CEO of Social Sales Link and Co-Founder of The Modern Banker. She helps professionals leverage LinkedIn to start trust-based conversations without being salesy.

You can get in touch with Brynne at https://socialsaleslink.com/library

Monetizing Your Audience: The Power of Paid and Free Challenges

Alina Vincent

With Ray Brehm, Host of the Book Sales School Summit

Challenges can be used to sell various products and services, leading to increased conversions. They can also serve as a starting point for individuals without an existing audience, providing them with their first digital product. This session shares the importance of understanding customer desires and needs in creating effective challenges and discusses the promoting the right type of challenge with an established audience.

Alina is gifted in her ability to quickly synthesize and simplify complex ideas into actionable, logical, results-generating steps without overwhelm. Clients quickly accelerate their social media traffic, quality lead generation and sales. They also gain time-saving recommendations to systematize program delivery and marketing automation to achieve client satisfaction and fuel an ongoing flow of quality new client referrals.

You can get in touch with Alina at https://businesssuccessedge.com/

How To Build An Optin Page In 20 Minutes

Ray Brehm

With Special Guest Host Paul Brodie, Host of the Get Published Summit

Thumbnail Model: Ray Brehm IV

In this special demo, Paul Brodie challenges Ray to build a complete optin funnel (landing page, thank you page, email automation and delivery of a freebie) in less than 20 minutes.

Can he do it?

Your first web page should be an optin page. If you don't have one, watch how easy it can be done. Tech does not have to be hard, if you have the right tools.

Ray Brehm, aka The Summit Guy, is a USA Today and Wall Street Journal Bestseller Author and Virtual Event Expert. He is also the founder of Pubfunnels, the #1 Business Hub for Authors.

You can check out Pubfunnels and a special offer here:

Get Access to Over 15 World Class Sessions

Plus Bonuses valued at $2,685

@ 2024 The Book Marketing Academy Summit is curated by Ray Brehm and Paul Brodie.