Day 2 Sessions
Enjoy Today's Sessions Until
How to Run Amazon Ads Profitably in 2024
Geoff Affleck
With Kris Safarova, Host & Founder of the Book Sales School Summit
In this session, Geoff shares a comprehensive overview of the key things you need to do to run your ads profitably and the resources to use to help you optimize your ads. He discusses the key mistakes to avoid when setting up your ads, that may seem beneficial but are hurting you. Additionally, he outlines the click-through rate you need to get to know that your ads are working, how to increase clicks, what to do when ads are not working, how to improve the perceived value of your book, and how to calculate your return on ads spent.
Geoff Affleck is the founder of AuthorPreneur Publishing. He specializes in helping self-published authors to market their books on Amazon.
You can get in touch with Geoff at https://geoffaffleck.com/ads
How to Write Your Book Fast and in Your Own Authentic Voice
Using AI
John Tighe
With Kris Safarova, Host & Founder of the Book Sales School Summit
Use AI ethically to write in your voice and improve your book. John highlights what business book can do for you, covering 9 key business books benefits. John covers how specifically you can use AI while writing your book. John also shares how you can use AI as an author beyond writing your book. For example, he shares a specific writing prompt he used to create an image for one of his courses. John also shares specific tools you can use in your day to day to make you more productive.
John is the bestselling author of Crush It With Kindle. A former corporate lawyer turned entrepreneur, John helps experts and business owners to grow their business with a book.
You can get in touch with John at
The Best Ways for Authors to Grow Their Reader Base
Julie Broad
With Kris Safarova, Host & Founder of the Book Sales School Summit
Why do authors need to build and nurture their email lists? In this session, Julie emphasizes the importance of collecting email addresses for authors and staying connected with their reader base. She discusses how to attract potential subscribers to your email list by creating effective lead magnets, giveaways, doing livestreams, and leveraging social media platforms like YouTube to grow your audience.
Julie Broad is the founder of self-publishing services firm, Book Launchers and she's the author of four non-fiction books including the multi-award-winning Self-Publish and Succeed and Self-Promote and Succeed.
You can get in touch with Julie at https://booklaunchers.com/7steps
How to Grow Your Email List Through Cross Promotion
Paula Judith Johnson
With Kris Safarova, Host & Founder of the Book Sales School Summit
Join us for another expert session with Paula Judith Johnson, where she shares tips on how to start building and growing your email list. Paula will discuss strategies for collaborating with other authors to cross-promote your books, allowing you to expand your list and reader base together. Additionally, she will share insights from her immersive experience in writing books.
Paula Judith Johnson is an online entrepreneur, Amazon Best Selling author, award-winning author of steamy romance novels, creator and hostess of the Writing Romance Mastery Summits, where you can learn about writing, publishing, and marketing your romance novels, and the creator of the 10-week, immersive Seductive Storylines course for romance authors.
You can get in touch with Paula at https://backlistupdate.paulajudithjohnson.com/nlbuc-pjj
How to Create a Top-Notch Book With a Ghostwriter in 2024
Dr. Marcia Layton Turner
With Kris Safarova, Host & Founder of the Book Sales School Summit
Learn how authors can collaborate with ghostwriters to craft top-tier non-fiction books. We discuss the process of chunking information into modules, the process involved, quality control measures, chapter template creation, the sequencing of the introduction, editing protocols, and the typical timeline for completion.
Discover the challenges of the process, the attributes of a good client, and effective time management strategies for authors. This session will offer insights into the costs associated with hiring a ghostwriter and how it should be done. Additionally, we will tackle AI and why you should or should not use it in writing your book in 2024.
Dr. Marcia Layton Turner is a bestselling business book ghostwriter who has penned nearly 80 nonfiction books for traditional and hybrid publishers. She is also the founder and executive director of the Association of Ghostwriters.
You can get in touch with Dr. Marcia at www.marcialaytonturner.com
Unveiling the Power of Selling Via Webinars
Jon Schumacher
With Ray Brehm, Host of the Book Sales School Summit
This expert session outlines a typical webinar strategy and differentiates between goals of booking calls versus direct selling in webinars. Jon discusses various strategies for follow-up sequences in sales, emphasizing the importance of understanding nuances involved in the process, such as the timing of presentations and follow-up sequences.
Additionally, he highlights the importance of using webinars as a sales vehicle and provides insights into comparison metrics for live and Evergreen webinars in terms of lead to sale conversion rates.
Jon Schumacher has run a 100% virtual agency for the past eight years. He’s the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit which has reached tens of thousands of business owners around the world. After hosting more than 400 webinars, generating millions of dollars for himself and his clients, and collaborating with the top marketing minds in the world, he’s learned a thing or two about using webinars and virtual sales systems to consistently generate business.
You can get in touch with Jon at https://jonschumacher.com/
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