Day 2 Sessions

Enjoy Today's Sessions Until

How a Book Cover Can Make or Break Your Book's Success

Matt Stone

With Kris Safarova, Host & Founder of the Book Sales School Summit

With over 19,000 covers created since 2018, Matt shares the biggest cover design mistakes authors make, how to spot trends, why AI-generated covers often fall short, and why you should start planning your cover before your book is even written.

Matt Stone is the author of way too many books and the CEO of 100 Covers, where he's overseen the production of more than 19,000 book covers since 2018.

You can get in touch with Matt at https://100covers.com/

Why Prelaunch Marketing and Early Reader's Teams are Critical to Your Success as an Author

Alexa Bigwarfe

With Kris Safarova, Host & Founder of the Book Sales School Summit

In this session, Alexa Bigwarfe covers how to build buzz before your book launches. She shares how to grow an email list, use alpha, beta, and ARC readers effectively, and why advanced reviews matter. We also talk about what works for fiction versus nonfiction, how to engage early readers, and where to find them, whether through social media, reader groups, or paid services.

Alexa Bigwarfe is an expert in publishing professional books, book launching, and marketing, with a passion for helping women and underrepresented voices use their stories to create meaningful impact. Through the Women in Publishing Summit and Write|Publish|Sell, Alexa empowers authors to amplify their voices, build influence, and grow businesses that extend the reach of their message.

You can get in touch with Alexa at https://writepublishsell.com/

Optimizing Your Book for Sale on Amazon Using Publisher Rocket

Hank Marcacci

With Kris Safarova, Host & Founder of the Book Sales School Summit

Hank shares how to get your book discovered on Amazon using the right keywords and categories. He talks about what matters most to Amazon’s 197 million monthly shoppers and how to use Amazon’s philosophy to your advantage. Hank introduces Publisher Rocket, a tool that helps you find low-competition, high-search keywords and categories.

Hank Marcacci Data Engineer turned Amazon bestselling author, Hank writes in the Science Fiction and Fantasy genres on Amazon KDP. As Product Manager of Publisher Rocket, he's always on the lookout for how authors can better connect with readers to gain traction online.

You can get in touch with Hank at https://publisherrocket.com/summit_sale

Writing Through the Chaos and Marketing on Social Media

Kristen Martin

With Kris Safarova, Host & Founder of the Book Sales School Summit

Kristen Martin talks about how she adjusted her writing routine to still being able to write despite having almost no time for it, and how she has redefined what constitutes a productive writing session for her. Kristen also shares how she uses social media, particularly TikTok and Instagram Reels, for marketing.

Kristen Martin is an Amazon bestselling indie author of over 10 books who got her start on YouTube offering writing advice, amassing over 45,000 subscribers and 3 million video views. When she isn't writing, you can find her reading, crafting, and spending time outdoors with her family.

You can get in touch with Kristen at https://www.kristenmartinbooks.com/

How to Write Book Blurbs/Descriptions for Your Back Cover

and/or Amazon

Jessie Cunniffe

With Kris Safarova, Host & Founder of the Book Sales School Summit

With over 1,000 blurbs under her belt, Jessie covers the essentials of writing compelling book blurbs for fiction and non-fiction books that capture readers' attention and avoid negative reviews. Jessie also shares common mistakes to avoid and reveals how to craft a clear, engaging hook that speaks directly to your ideal reader.

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. To date, she has written and edited around 1000 blurbs and is passionate about turning those pesky paragraphs into something that actually sells your book.

You can get in touch with Jessie at anatomyofabookblurb.com

AI for Authors

John Tighe

With Kris Safarova, Host & Founder of the Book Sales School Summit

In this session, John Tighe explores the benefits and ethical considerations of using AI in book writing. He introduces 10-80-10 rule when using AI tools and explains how AI can streamline research, editing, and feedback processes. John shares strategies for training AI models like ChatGPT to match your writing style, using custom GPTs, and organizing projects effectively.

John is a nine time #1 bestselling author, speaker and business coach. Before starting his own coaching business John had a career as a corporate lawyer, but decided he wanted a different direction in life. Today John helps entrepreneurs and experts share their message with the world so that they can build a successful business doing something they love, live life on their terms and inspire others.

You can get in touch with John at https://www.johntighe.com/

Using LinkedIn to Find Clients and Readers: Do’s and Don’ts

Brynne Tillman

With Kris Safarova, Host & Founder of the Book Sales School Summit

This session is about LinkedIn marketing strategies for authors that work. We cover important insights on how to use LinkedIn to grow your email list and find clients and readers without your outreach messages being viewed as spam.

Brynne shares a particular approach you can use to build the relationship step-by-step. We also cover how to not be considered by algorithm as “posts and ghosts” type of user, what your newsletter needs for people to want to sign up and stay, how you can mention your newsletter in posts (and how not to do it), and how to handle calls with potential clients you meet through LinkedIn.

Brynne Tillman is the CEO of Social Sales Link and co-founder of The Modern Banker. She helps professionals get to hello faster and with a high-level of credibility.

You can get in touch with Brynne at socialsaleslink.com/live