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INCREASE YOUR ROYALTIES AND BUILD A THRIVING BUSINESS AROUND YOUR BOOK!

Ray Brehm and Paul Brodie have brought together a group of experts to help you

to market and monetize your book successfully.

This exclusive event is FREE (for a limited time). Be sure to register to get notified when each expert session becomes available. All sessions will be released on demand, which means you can watch on your timetable.

FREE ACCESS | October 14 to 17, 2024

Ray Brehm and Paul Brodie have brought together a group of experts to help you

to market and monetize your book successfully.

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Featured Expert Sessions

Day 1

Tom Antion

How to Exponentially Explode Your Sales and Your Income Through Public Speaking

How to make your book lead to something much bigger financially. How to stand out in front of the crowd to exponentially explode your sales and income. In this session, Tom discusses what people need to know to be influential and highly compensated public speakers.

Derek Doepker

Email Marketing for Authors

In this session with Derek Doepker, we discuss email marketing and how authors can build their own audience of readers who will follow them and buy their future books. Derek shares ways to encourage readers to sign up through book giveaways and other strategies. Authors will learn to view email marketing as a valuable tool for building a community and selling additional products or services.

Paul G. Brodie

Book Marketing Secrets for Authors

In this expert session with Paul Brodie, he shares effective book marketing strategies for authors including which promo sites to use during the free launch and during the paid promo, how to price your books, how to reach best-seller status, how many sales you need and how to spread it out to ensure your sales ranking doesn't fall off the cliff, his strategy for promoting his book, and how to keep this momentum going post-launch.

Sandra Beckwith

How to Get Reader Reviews

Do you feel like you've done everything you possibly can to get reader reviews but you still don't have many? You’re in good company! Getting honest reviews from readers on Amazon, Goodreads, and other sites is a significant challenge for most authors. And that’s a problem, because you need honest, positive reviews on these sites if you want to sell books. In this discussion, learn why reader reviews are so important to your book’s success and the steps you must take to get them.

Shelby Leigh

The Best Ways to Grow on Social Media

Shelby shares how you can grow on social media posting once a day or even a few times per week. We cover how to set up your profile to help you sell more books, how to make your videos more engaging, which platform right now still supports organic growth, how you can SEO your posts beyond using hashtags, and much more.

Monique Danielle

Boosting Book Sales with Innovative Design Strategies and Direct Sales

In this expert session Monique Danielle, the educational content curator for Atticus, provides valuable insights into leveraging design and spin-off content to boost book sales. The discussion centers on the potential of creating workbooks and notebooks as complementary products to existing written content, as well as the new trend of authors moving to direct sales.

Ray Brehm

How to Save a Fortune and Grow Your Author Business with Pubfunnels

In this Expert Session, Ray covers how you can save a fortune and grow your author business with Pubfunnels. Building your author brand can be overwhelming with all the different products and services that you need ranging from a CRM like MailChimp, a scheduling program like Calendly, affiliate management with ThriveCart, a website builder like WordPress or Kajabi, a course management system like Teachable or Thinkific, a lead magnet and optin system like Leadpages, webinar management and virtual summits with Kartra, and AI programs like Chat GPT.

This process can be incredibly overwhelming, complicated to integrate, time intensive and very costly.

What if you could have a program that takes care of all these things for a fraction of the price?

Day 2

Geoff Affleck

How to Run Amazon Ads Profitably in 2024

In this session, Geoff shares a comprehensive overview of the key things you need to do to run your ads profitably and the resources to use to help you optimize your ads. He discusses the key mistakes to avoid when setting up your ads, that may seem beneficial but are hurting you. Additionally, he outlines the click-through rate you need to get to know that your ads are working, how to increase clicks, what to do when ads are not working, how to improve the perceived value of your book, and how to calculate your return on ads spent.

John Tighe

How to Write Your Book Fast and in Your Own Authentic Voice Using AI

Use AI ethically to write in your voice and improve your book. John highlights what business book can do for you, covering 9 key business books benefits. John covers how specifically you can use AI while writing your book. John also shares how you can use AI as an author beyond writing your book. For example, he shares a specific writing prompt he used to create an image for one of his courses. John also shares specific tools you can use in your day to day to make you more productive.

Julie Broad

The Best Ways for Authors to Grow Their Reader Base

Why do authors need to build and nurture their email lists? In this session, Julie emphasizes the importance of collecting email addresses for authors and staying connected with their reader base. She discusses how to attract potential subscribers to your email list by creating effective lead magnets, giveaways, doing livestreams, and leveraging social media platforms like YouTube to grow your audience.

Paula Judith Johnson

How to Grow Your Email List Through Cross Promotion

Join us for another expert session with Paula Judith Johnson, where she shares tips on how to start building and growing your email list. Paula will discuss strategies for collaborating with other authors to cross-promote your books, allowing you to expand your list and reader base together. Additionally, she will share insights from her immersive experience in writing books.

Dr. Marcia Layton Turner

How to Create a Top-Notch Book With a Ghostwriter in 2024

Learn how authors can collaborate with ghostwriters to craft top-tier non-fiction books. We discuss the process of chunking information into modules, the process involved, quality control measures, chapter template creation, the sequencing of the introduction, editing protocols, and the typical timeline for completion. Discover the challenges of the process, the attributes of a good client, and effective time management strategies for authors. This session will offer insights into the costs associated with hiring a ghostwriter and how it should be done. Additionally, we will tackle AI and why you should or should not use it in writing your book in 2024.

Jon Schumacher

Unveiling the Power of Selling Via Webinars

This expert session outlines a typical webinar strategy and differentiates between goals of booking calls versus direct selling in webinars. Jon discusses various strategies for follow-up sequences in sales, emphasizing the importance of understanding nuances involved in the process, such as the timing of presentations and follow-up sequences. Additionally, he highlights the importance of using webinars as a sales vehicle and provides insights into comparison metrics for live and Evergreen webinars in terms of lead to sale conversion rates.

Day 3

Ellen Finkelstein

Using Email Marketing to Sell Your Books

Email marketing is a crucial area for authors to master. Ellen teaches how to grow your email list for free and at a faster pace than most authors. This approach will also help you find collaborators with whom you can cross-sell not only your books, but also other products or services.

Richard McCartney

How to Market Your Book Using AI

Getting your book into the hands of readers is one of the biggest hurdles for authors. In this expert session, Richard shares the best ways to market your book using AI, along with proven methods to get reviews and boost sales. Additionally, Richard walks us through a long-term, solid book strategy aimed at improving your book sales.

Lisa Mullis

How to Make an Effective Lead Magnet

Ever wonder why people leave your page after a few clicks, leaving behind your free gift, even though they were curious enough to come to your landing page in the first place? If so, then this session is for you. In this session, Lisa shares the most common mistakes people make with lead magnets, how to create an enticing title for your free gift, and how to capture visitors' attention by pinpointing the most pressing issue they face. Lisa also touches on building your email list and using effective marketing trends while still maintaining authenticity in your messaging.

Jan Koch

How to Train AI to be Your Best Book Writing Buddy

In this session, Jan Koch shares how to use AI in book writing while still maintaining the author's unique voice and perspective. He recommends AI tools and demonstrates how he uses and trains AI models. Jan also highlights the benefits of having access to multiple AI models, including the ability to compare and contrast their outputs for better results. Jan also shares how to use AI beyond just a begginer level.

Brynne Tillman

How to Use LinkedIn to Grow Your Sales

Brynne shares the key things you need to know about making the most of using LinkedIn. We cover how to engage with other posts and with how many posts you need to engage for algorithm to not consider you "post and ghost" user. We discuss why you want to use LinkedIn articles (not an obvious reason). What you shuld consider when writing LinkedIn posts. Brynne also shares the names of people to learn from if you want to be good at LinkedIn game and more.

Alina Vincent

Monetizing Your Audience: The Power of Paid and Free Challenges

Challenges can be used to sell various products and services, leading to increased conversions. They can also serve as a starting point for individuals without an existing audience, providing them with their first digital product. This session shares the importance of understanding customer desires and needs in creating effective challenges and discusses the promoting the right type of challenge with an established audience.

Day 4

Marcy Pusey

Authors’ Guide: Staying Engaged in an AI-Driven World Without Falling Into the "WALL-E" Trap

Join us in another expert session with Marcy Pusey as she discusses the dos and don’ts of using AI tools in writing. Marcy covers the importance of using AI ethically and the legal implications of using AI tools to generate content, particularly in the context of copyright infringement lawsuits. She also shares useful AI tools for writing assistance and content creation, as well as the consequences of using AI-generated book cover designs versus hiring a professional designer.

Eric Van Der Hope

The Process of Creating a Great Book

Learn the process to create a great book with Eric Van Der Hope. In this session, Eric emphasizes the importance of planning for a successful book launch and identifies common mistakes authors make that could hinder the success of their book. He covers the significance of post-book launch activities, reaching out to endorsements, and building a street team months ahead of time. Eric also touches on the importance of the book cover as a marketing tool and how it can either make or break a book's success.

Jeff Kitchen

Advance Writing Techniques for Authors

Jeff Kitchen teaches advanced writing techniques that help writers organize their thoughts, build structure, and communicate ideas clearly. He also explains how to use storytelling techniques to write anything from blogs to books in a way that captures readers' attention and retains it for long periods of time.

Ted Demopoulos

Book Marketing Secrets

In the session Ted shares insights on writing and marketing a bestselling book aimed at a very niche audience. Ted will also discuss how to use surveys to grow your email list, build connections and relationships, and most importantly, gather information that helps you in the writing process.

Alinka Rutkowska

How to Hire a Great Team Member

Being an author and entrepreneur requires wearing a lot of hats and having a team to support you lightens up your load. So how do you hire a helping hand? In this session, Alinka Rutkowska shares how to find your team members. She discusses how to hire virtual assistants, and what are the red flags when hiring, managing, and retaining remote team members.

Troy Lambert

SEO for Authors

Why can’t authors ignore SEO? In this session with Troy Lambert we discuss the importance of SEO for authors and the common mistakes authors make on their website. Troy also shares tips on how to improve your domain authority, guest posting, backlinking strategies for authors, and his take on using AI for writing.

Tom Antion

Use Podcasts to Put You on the Map Overnight

Tom has done 800 episodes of his own podcast, Screw the Commute. Kris was actually recently a guest on Tom's podcast (ep. 784). Tom has been a guest on over 1,000 shows and has been invited back as many as 13 times. We will cover how Tom was invited to the White House because of the podcast, the Facebook hack that can put you in front of hundreds of thousands of people, and how to get extremely expensive podcast agencies to work for you for free.

Day 5

Stacy Juba

How Authors Can be Better at Developmental Editing for Nonfiction and Fiction

In this session, Stacy Juba shares the biggest mistakes authors make when it comes to editing. We discuss the editing process step by step so authors know what to expect when working with a developmental editor or the steps to follow if they are doing developmental editing themselves. Additionally, we cover why it's essential to write a blurb before beginning your book and how to identify any missing elements in your manuscript.

Swayam Dhawan

5 Steps for Turning Your Skills Into Cash

Swayam covers in detail how you can use a specific process to start signing new coaching clients this week. He covers each step in detail, including why things are done a certain way. And even covers one tip that helped him ensure that most clients are happy to pay upfront.

Debbie Drum

The Truth About Making Money With AI

In this session Debbie discusses how to create passive income through digital products and AI. Debbie speaks about the useful AI tools for content creation and how to use AI to automate your business tasks.

Michael Whitehouse

How to Build Great Relationships With Collaborators

Michael covers the secret sauce for building relationships with collaborators. He also shares how he built his email list in the beginning with the simple action you can implement today. We cover how you can add value to collaborators, what specifically you need to pay attention to during the initial conversation. Michael also covers how to make your newsletter the kind of newsletter people would not want to unsubscribe from.

Jane Tabachnick

Optimizing Your Book Listing on Amazon to Increase Visibility and Sales

Jane shares tips for optimizing your book listings on Amazon for better visibility and higher sales. We cover online tools that authors can use to select effective keywords. Additionally, Jane discusses how to add and balance keywords for SEO without forcing them into the title and description.

Azul Terronez

How to Market Your Book Without Feeling Sleezy

Marketing is an act of service, not an act of sales. If you want to be an influencer, be of service. Your audience is not tired of your message, but you are. Most of us start messaging too late and give up. Telling people is the last thing you want to do out of the seven things. In this session, Azul guides us through seven essential steps to create a runway to launch your book. He also covers an important topic for authors: growing their reach, which includes building and growing an email list and cultivating a relationship with it. Azul shares the top people he follows and those whom you should be emulating to succeed. He also discusses the use of AI and whether you should use it to help you write books or not.

Josh Spector

How to create a striking newsletter

Josh covers how you can build a newsletter people share with friends and family, and consider valuable. You will learn a specific technique you can use to determine how to make your newsletter perfect for someone versus “okay” for everyone. We cover what your newsletter should focus on for your subscribers to feel they are getting a lot of value. Explore how to come up with an effective name for your newsletter. Lastly, we talk about how to structure your newsletter to make it easier for you to find collaborators and add value to your community.

Want to access to all the World Class Sessions?

These sessions will show you valuable resources that will help you to transform your book business. For a limited time, you can get FREE access to this exclusive content right here.

WHY SHOULD I SIGN UP FOR THE BOOK SALES SCHOOL SUMMIT?

Once-In-A Lifetime Curated Speakers & Actionable Content - Never before seen strategies explained by the top leadership experts in the world (hand-picked just for this summit.)
You Don’t Even Need To Leave Your House -- Attend From Your Computer, Phone or Tablet - There’s no flight or hotel room to book… saving you thousands of dollars, unpaid work leave, and time away from your family.
World-Class Quality Content - This not your ordinary online event. We take pride in delivering you the absolute best content so that you can get great results, and become the book business expert you were meant to be.

VALUABLE RESOURCES AND STRATEGIES REVEALED BY THE TOP INDUSTRY EXPERTS IN THE WORLD

Your journey to increase your royalties and build a thriving business around your book

could go one of two ways:

Long and Difficult Way

You could spend thousands dollars and countless hours trying to implement "OLD" outdated strategies you've learned from "so-called experts" that aren't that effective anymore (or worse... don't work at all!).

Easy and Fast Way

You could sign up for the Book Sales School today and get real insights from the experts and a step-by-step guide to get some of your biggest questions about becoming a book business expert answered.

Meet Your Host Kristina Safarova

Kris Safarova is the CEO of StrategyTraining.com, Firmsconsulting.com, and an author of over 20 books, including # 1 bestsellers like Succeeding as a Management Consultant. She was recognized among the top 30 world management professionals of 2023. A former concert pianist, Big 4 consultant, and $1B portfolio corporate banker.